February 17, 2002
(This post is from my old, old, super old site. My views have changed over the years, hopefully my writing has improved, and there is now more than a handful of folks reading my site. Enjoy.)
Fortune.com: <a href=http://www.fortune.com/indexw.jhtml?channel=artcol.jhtml&doc_id=206253>Chewing Out the Food Industry
Altoids has a $10-million-a-year advertising budget. That's five times what the National Cancer Institute and the Produce for Better Health Foundation spend to encourage consumers to eat five fruits and vegetables a day..