The Shape of Everything
A website mostly about Mac stuff, written by August "Gus" Mueller
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February 14, 2005
(This post is from my old, old, super old site. My views have changed over the years, hopefully my writing has improved, and there is now more than a handful of folks reading my site. Enjoy.)

Monday, February 14th, 2005

Jonesing for Soda. An article on Fast Company about how Jones Soda operates and grew. There are ton of great quotes in there:

"If you don't like Jones Soda, if you're not into it, I don't give a rat's ass. I'm not going to change my formula to please you."

"A great brand is going to evoke passion. You're going to love it or hate it. And I'm good with that. I'm good with people loving us. And I'm good with people hating us."

"Focus groups are toilet paper ... Does it taste good, or does it taste like crap? Yummy or crappy? Good or bad? It's not rocket science."

"The Target deal is rule-breaker that is unbelievable. For the beverage industry, we took their game and shoved it up their ass."

"You're always going to piss people off. We had people pissed off that we had a salt and pepper shaker on our label, because they said it was promoting "racial commingling." You are an idiot. It's a salt and pepper shaker."


I really love Peter van Stolk's style (he's the founder of Jones Soda). What a great article. He gives talks as well, and all the money he makes from it goes to charities- he says they have built 2 schools so far.

-- posted 11:40 am

FlySketch 1.0, and VoodooPad 2.0.2 have been released.

Get it while it's fresh.

-- posted 7:39 am