Monday, February 14th, 2005
Jonesing for Soda. An article on Fast Company about how Jones Soda operates and grew. There are ton of great quotes in there:
"If you don't like Jones Soda, if you're not into it, I don't give a rat's ass. I'm not going to change my formula to please you."
"A great brand is going to evoke passion. You're going to love it or hate it. And I'm good with that. I'm good with people loving us. And I'm good with people hating us."
"Focus groups are toilet paper ... Does it taste good, or does it taste like crap? Yummy or crappy? Good or bad? It's not rocket science."
"The Target deal is rule-breaker that is unbelievable. For the beverage industry, we took their game and shoved it up their ass."
"You're always going to piss people off. We had people pissed off that we had a salt and pepper shaker on our label, because they said it was promoting "racial commingling." You are an idiot. It's a salt and pepper shaker."
I really love Peter van Stolk's style (he's the founder of Jones Soda). What a great article. He gives talks as well, and all the money he makes from it goes to charities- he says they have built 2 schools so far.
-- posted 11:40 am
Get it while it's fresh.
-- posted 7:39 am