'The voice of god spoke to Quentin. We later realized it was just a fever-induced dream caused by the flu, but by then it was too late. Now we're stuck with it. The name is memorable.
As for the logo, why the bandana and sunglasses? Why the fabulous teeth? Who knows? Would you ask Picasso "Why all the blue?" Pollack "Why all the splats?" Lichtenstein "Why all the dots"? You can't question art.'