The Shape of Everything
A website mostly about Mac stuff, written by August "Gus" Mueller
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July 21, 2008
(This post is from my old, old, super old site. My views have changed over the years, hopefully my writing has improved, and there is now more than a handful of folks reading my site. Enjoy.)

Mac Software Business: Episode 7: Software Pricing.

I recently did a podcast hosted by Scotty from the Mac Developer Network, along with Kevin Hoctor and Alex Lindsay. We talked about pricing for our applications, as well as what to charge for upgrades and such.

I had my own questions as well (what should we charge for upgrades?). Looking at the Mac landscape, it looks like the answer is somewhere between 40%-60%. Unless you're Apple, then you charge up to 100% (iLife and iWork!)