April 21, 2009
(This post is from my old, old, super old site. My views have changed over the years, hopefully my writing has improved, and there is now more than a handful of folks reading my site. Enjoy.)
A List Apart : In Defense of Eye Candy, by Stephen Anderson.
'''Researchers in Japan setup two ATMs, “identical in function, the number of buttons, and how they worked.” The only difference was that one machine’s buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.'''