Wil Shipley on the App Store:

We have all been asking for years now for these changes. I've filled out three or four of these surveys before. I know Phil specifically says he doesn't want to hear about upgrade pricing anymore, but Phil also is working for the world's richest company, which sells hardware and gives software away.

I also recently filled out this survey and I wish I had been as thoughtful in my responses as Wil is in his. It probably won't surprise you to know that I agree with everything he mentions.